With the dominance of online platforms in the current digital age of smart devices, internet and social media, Complete One believe that marketing strategies can become lost along the way as the direct aspect is lost through mass targeting campaigns.  The purpose of marketing is to create exposure for a brand in a manner that still makes the consumer feel that it was designs specifically for them.  By using simple personalisation methods, emails can include individual’s names, can be targeted for a geographical location and can even engage on a amore personal level by including personal shopping links.

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