Complete One Hails the Success of Newcastle City Centre Rejuvenation
Newcastle’s premier event-marketing firm Complete One is proud to operate in the North East, and the award-winning firm has reacted to the successful Newcastle City Centre rejuvenation and the impact on the local economy.
News broke this week that on the back of the success of the rejuvenation of Newcastle City Centre, other business improvement districts in other UK cities were inspired by the North East project and want to implement similar schemes.
Complete One believes that the most significant scheme is Alive After Five. This scheme has encouraged businesses to open until 8pm, as well as offering free city centre parking. The project has had a tremendous impact on Newcastle’s economy, adding an extra £131 million in 2017 alone. The granite city Aberdeen has also adopted the Alive After Five programme after members of the Business Improvement District in Aberdeen visited Newcastle and saw the positive effects it has had on the city.
The success of the project can be seen in the following figures. Between 2010 and 2017 Alive After Five generated a staggering £839m for Newcastle’s economy. In 2017, it encouraged an extra 2.1 million visitors to the city centre between 5-8pm. The BID, NE1 team, has spoken to other cities considering making changes, including Edinburgh, explaining how the scheme could be implemented in their city.
Since they launched in 2012, Newcastle has been the home for Complete One. The firm has expanded across the UK since then, but Newcastle has remained their flagship office. The firm is excited by the impact of the scheme and hopes it continues to go from strength to strength.
“With city centres all over the country in turmoil as some of the staples of the British high street face administration and thousands of jobs are at risk, it’s been inspiring to see the work that Business Improvement District NE1 has done. The success is evident as other cities across the UK are looking to replicate the strategies to improve their towns,” commented Mr Lowes.
Complete One is a Newcastle-based event marketing firm specialising in interactive andpersonalised marketing solutions that utilise the human element to deliver quality and quantity customer acquisitions. As a local business owner, whose firm operates in Newcastle City Centre, Managing Director Glen Lowes is pleased and proud of the success of the project.