Complete One: The Power of Goal Setting

Managing Director at Complete One, Glen Lowes advocates the power of goal setting, and encourages budding entrepreneurs to set goals that keep them motivated.

2016 was a record-breaking year at Complete One who exceeded the £1million turnover target.  The focus for 2017 is now firmly on growth.  “Last year we invested a lot of time into setting up a reliable infrastructure, concentrating on nurturing and developing the group of talented and ambitious individuals we work with.” Said Glen Lowes, Managing Director at Complete One.    Mr Lowes credits the progress at Complete One to goal setting.  The award-winning entrepreneur and business owner consistently sets new goals and argues that people should not underestimate the power of goal setting, particularly targets that encourage motivation.


Mr Lowes has revealed the basics for effective goal setting as follows:


  1. Specific

Setting specific goals is vital! It’s crucial to consider what you want to accomplish, what it will take to get there and vitally why you want to achieve that goal.  Mr Lowes believes that people fail to follow through with their goals because they are too vague.  “People who set vague goals never go anywhere.” Said Mr Lowes.


  1. Measurable

Measurable goals are imperative as it allows someone to track their progress.  If someone can see that they are improving then, it will motivate them to keep going.


  1. Attainable

For someone to stick to their goals, they have to believe that they can achieve it, claims Mr Lowes.  While it’s key that goals are exciting and motivating, Complete One’s Managing Director, Glen Lowes, argues that people need to set goals that are both attainable and exciting. Boring goals are not motivating and will fail to inspire people to take action.


  1. Realistic

At Complete One they encourage their staff and contractors to dream big and set big goals. However, Mr Lowes reiterates the importance of making those goals realistic.   Goals that are too unrealistic will fall through.  It’s vital to start slow, take action, and keep moving forward claims Mr Lowes.


  1. Timely

Having a deadline will intensify focus and motivation.  Working under the constraints of a time limit will force you to produce results, fast.


When speaking about the company goals for 2017, Mr Lowes revealed his personal goals for the year, which are centred on developing his role as a mentor and coach.  “One of the greatest pleasures I get from being a business owner is playing a role in the career development of fellow professionals.  I am invested in the progress of the people I coach and mentor.  I gain a real sense of gratification in helping others to succeed, and this year I am committed to broadening my network.” Said Mr Lowes.


Complete One is an outsourced sales and marketing firm based in Newcastle. The company specialises in a personalised form of direct marketing which allows them to make long-lasting connections with consumers on behalf of their clients’ brands. By working closely alongside their clients, the firm can design and implement campaigns which are tailored to their target consumers.   Since the firm’s launch in 2012, they have steadily expanded and diversified their client portfolio and this year they are determined to extend their market reach throughout the UK.







Date Published:  13th January 2017

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